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Social CRM Software: Which Platforms, Apps, & Tools Should You Use?

Navigating the LabyrinthNow more than ever, it’s imperative for professionals and organizations to carefully craft their social strategy and seek out the right tools for the job. Gartner Research...

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Retweets: How to Get Your Message Retweeted

In 2000, one person sending an online message to millions was spam. By 2010, it became an enjoyable occurrence on Twitter every day. While most of us may not have the online following that celebrities...

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What Metrics Matter in Twitter and How You Track Them

While it seems that some people are obsessed with social media metrics, those metrics can be useful for gauging the success of your Twitter marketing efforts. The problem is that  there so many metrics...

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Etsy’s DIY Social Strategy: Q&A with Dave Brown

Etsy. The name alone conjures up images of grey woolen scarves made by loving hands around the family dining table. In fact, the vision is not far off. Hundreds of thousands of artists have flocked to...

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